One of the widely used reputation management tools in the industry is Radian 6. It is very popular among professionals because it concentrates on more than 150 million public sources and networks, like comments, blogs, forums, pictures and videos. This tool works by examining social media metrics of the people talking about you. It helps you create your own online reputation management dashboard, which you can use to monitor your online brand. You can also use it to report on social media.

Lithium is second most popular reputation management tool used in the industry. It is popular for its exceptional quality of completing searches across sources such as blogs, Facebook, YouTube, forums, Twitter etc., and eliminating spam and duplicate content. Furthermore, Lithium also makes it possible to determine the sentiment and amount of messages send.

Next on the row is Vocus. It was introduced in the industry as an on-demand reputation management software for public relations. Though, later it was used as reputation management tool for online monitoring. Apart from doing all the basic jobs as of other reputation tools, it also filters out aggregator sites, and monitors 20 million influential blogs. Furthermore, it helps in identifying the influencers and focuses attention on them.

Sysomos’ MAP (Media Analysis Platform) is yet another reputation management tool. Its unique quality is that it allows users to launch unlimited queries into conversations and social network updates. It helps marketers understand the key influencers in a particular industry or demographic group. MAP also has a spam free database of conversations that other market tools does not have. With MAP one can also key influencers and get access to their demographic data, like age, geography, gender, and profession, as well as determine their authority and the extent of their social media footprint.

By making use of these online reputation management tools one can easily keep a track of its online reputation.